PacFarmer App

Partner: ITGalax Solutions

Country: Fiji

Grant: USD 100,000 (51% of total project cost)

Date: April – November 2018

Current Reach: 500+

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Need

In the Pacific, agriculture plays a major role as the chief source of employment of labour, food security and is a significant contributor to export revenue. In Fiji, agriculture is the mainstay of Fiji’s economy, contributing around 28% to total employment in the formal sector and indirectly employing many more. This sector which was once a major stronghold of Fiji’s economy is the third largest now, contributing $451 million (9%) annually to the nations GDP.

Farmers and agricultural producers are a critical part of the economic output and the key to enabling them to improve their productive output and income capacity is through easy access to finance, concurrent and updated agricultural & market information, support related to agricultural inputs and easily accessible information on monies earned for selling their produce.

The Fiji agriculture sector covering nearly 63,0002 farmers struggles for easy access to finance, concurrent and updated agricultural & market information, including crucial information such as changing weather patterns.

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Solution

PFIP will provide grant support to ITGalax Solutions, a locally based tech firm, to develop, test and launch a localised “Fiji Farmer” App that will act as a
conduit of information for farmers while also providing access to finance.In essence, the Fiji Farmer app aims to provide the following core functionality:

  1. Access to Finance: Facilitating easier and faster payments for farmers, provide a platform for enabling micro-credit, insurance and other financial products. The App will link to M-PAiSA mobile wallet, enabling an easy payment gateway for top-ups, utility payments, and money transfer.
  2. Access to relevant agricultural information: Consolidated access to all information related to agriculture (ranging from input support, financial literacy, weather information, etc.).
  3. Access to financial and earnings information: the app will allow farmers to login with unique IDs and passwords to view their earning and payments ledger in a simple and easy to understand graphical representation.