PFIP_Samoa_Highlights_FinalPFIP partnerships have led to 102,331 clients (95% of Samoan adults) receiving access to remittance or mobile money products in Samoa.

In 2015, PFIP and the Central Bank of Samoa (along with two other Pacific Island Countries) co-published a large scale demand-side survey, building a comprehensive picture of the country’s financially under-served segments, including women. The results were used as the main evidence base in developing Samoa’s first national financial inclusion strategic plan.

The Financial Services Sector Assessment (FSSA), a situational analysis of financial sector development in Samoa, was launched in March 2016. The assessment identified opportunities for financial service providers, government and development partners in bridging the gap between demand and supply of services, such as the need for tailored inclusive insurance, mobile money and agent networks geared towards rural customers.

Using the evidence from the demand-side and supply-side studies, PFIP has supported the Central Bank of Samoa in developing a medium-term National Financial Inclusion Strategy, which has been endorsed by the government and financial service providers, who, together, have created a National Financial Inclusion Taskforce to implement the Strategy.