2019

Realities from the ground; Designing financial services around the ‘Wantok’ culture in the Highlands of Papua New Guinea    

Realities from the ground; Designing financial services around the ‘Wantok’ culture in the Highlands of Papua New Guinea    

January 9, 2019

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Up until 2017, only 10% of the population in the Highlands were using formal financial services. Westpac believes that understanding people, their culture, values, and the way things work for communities and linking those insights to the design of financial services can greatly improve the uptake and usage of those services. The ‘Choice Wantok’ savings account that Misa uses is a re-engineered bank account from Westpac to test new financial services that are tailored to the needs of lower income Highlanders.

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