Challenge 3 – Affordable insurance for people with Non-Communicable Diseases

Partner: FijiCare Insurance Limited 

Country: Fiji



About FijiCare Insurance Limited

FijiCare Insurance Limited is a company publicly listed on the South Pacific Stock Exchange (SPSE), and its principal activities are underwriting of medical, term life, mortgage protection, worker’s compensation, personal accident, public liability, funeral benefits, motor vehicle and property insurance risks. Through its subsidiary companies FijiCare Medical Centre Limited, it is also operating a medical clinic and medical centre, while through its subsidiary VanCare Insurance Limited, it underwrites general insurance risks in Vanuatu.

In June 2017, PFIP  partnered with FijiCare to develop and launch a unique micro-insurance product in Fiji that bundles insurance cover for life & funeral, personal accident and fire protection under one basic and easy to understand the policy. Currently, this bundled microinsurance product has covered close to 120,000 individuals under this scheme. 



The rising burden from non-communicable diseases (NCDs), such as cardiovascular disease (CVD), diabetes, cancer and respiratory disease, constitutes a significant threat to the health and well-being of communities worldwide. However, this is even more so for Pacific Island Countries, where NCDs, according to the World Health Organisation (WHO), are the leading cause of mortality and morbidity. In the case of Fiji, a survey for the period 2002 to 2011, revealed some disconcerting insights:

  • Increase in the percentage of those who have drunk alcohol in the last twelve months (from 21.6% to 30.6%)
  • The proportion that are overweight increased from 23.6% to 32.1%
  • Percentage with raised blood pressure increased from 24.2% to 31%
  • Percentage with raised fasting blood glucose rose from 19.6% to 29.6%

These insights point to the fact that Fiji is in the grip of an NCD crisis. The enormous social and economic consequences of NCDs are being, and the need to tackle this growing crisis in the Pacific is becoming ever more urgent. It is recognized that this crisis is driven by poor lifestyle behaviours, primarily related to insufficient physical activity and a poor diet (e.g. high-sugar/salt food and drinks, alcohol, smoking etc.).

A direct impact of this crisis is that to cover the increased risks in their medical and life insurance portfolio, insurance providers like FijiCare have to raise their premiums, and as a consequence, these insurance products become increasingly unaffordable for lower-income people. 

FijiCare is looking for FinTechs that can offer innovative digital solutions that can support them to promote healthier lifestyle behaviours to reduce the negative impact of NCDs and improve the wellness of their clientele. 

The value proposition for the Fintech

  • Strong commitment from FijiCare’s leadership that is dedicated to using innovative digital solutions to make an impact on the local economy
  • Opportunity to enter other Pacific markets beyond Fiji through its shareholding in VanCare and leveraging FijiCare’s regional growth plans
  • NCD is a global problem, and the solution will have application in other international markets

Other Relevant Information

  1. Fiji National Financial Inclusion Strategic Plan (click here)
  2. PFIP’s ongoing work with FijiCare (click here)
  3. Inclusive insurance sector assessment for Fiji (click here)
  4. Financial services demand side survey findings for Fiji (click here)
  5. Financial services sector assessment for Fiji (click here)
  6. Document on the cost of business, property rights, and the legal framework in Fiji (click here)
  7. Official Website of the Reserve Bank of Fiji (click here)
  8. Official website for the Government of Fiji for information on doing business and investment policies (click here) and ICT sector profile and incentives (click here).
  9. Ease of Doing Business Fiji (click here)